I Tested Huda Beauty’s New $23 Blonzers – Why You Should Too
You know that moment when you’re skeptical about a product but try it anyway, and it completely changes your makeup game? That’s exactly what happened with Huda Beauty’s new Icy Nude Blonzers. And trust me, as someone who’s historically been Team Powder Bronzer, this revelation hit different
The Beauty Space in 2025
Before we dive into the review, let’s talk about what’s happening in the beauty world right now. Liquid blushes have completely taken over our fyp and vanities, and “blonzing” emerged as the technique we didn’t know we needed—using warm-toned blushes as bronzers for that perfect sun-kissed effect. Leave it to Huda Kattan to combine these trends into one genius product that’s actually worth the hype.
Let’s talk about the elephant in the room—yes, another liquid cheek product. I know, I know. If you’re anything like me, your Instagram feed has been flooded with liquid blushes for months now. But here’s the thing: Huda Beauty didn’t just jump on the bandwagon; they reinvented it.
Real talk: my oily, acne-prone skin made me seriously hesitant about anything liquid. (Side note: check out my Rare Beauty Soft Pinch Liquid Blush review to see how that fear got demolished.) But after falling head over heels for Huda’s eyeshadow palettes and glosses, I knew I had to give these a shot.
The Icy Nude Blush Filter Breakdown
For $23, you get your choice of two shades (or both—no judgment here, I got both and regret nothing):
- Latte: Think sophisticated brunch vibes in a bottle—a light pinkish brown that gives that “just got back from the Tulum” flush
- Coco Loco: The rich warm brown of your bronzy dreams that somehow manages to look natural on a wide range of skin tones
Packaging That Makes a Statement
Can we take a moment to appreciate the aesthetics? The tubes are giving luxury without trying too hard—thick, weighted, with these gorgeous rounded edges that feel expensive and feminine in your hand. The color-matched packaging? Chef’s kiss It’s basically made for your next #shelfie. What I especially love is how the packaging isn’t just pretty—it’s practical. The applicator dispenses the perfect amount of product,
Formula Deep Dive
Remember my liquid product paranoia? Completely unnecessary. The formula is silky smooth with a lightweight feel that’s honestly impressive for a product with such impact. The silicone-based formula creates this incredible slip that helps the product melt seamlessly into the skin while maintaining its staying power.
What really sets this formula apart is how it manages to be both pigmented and buildable. It’s packed with finely milled mica and color pigments that create that soft-focus effect Huda Beauty is known for, without ever looking heavy or sitting in fine lines. Plus, it contains Tocopherol (Vitamin E), which is always a nice addition to any makeup product.
For my fellow ingredient-conscious beauty lovers: despite my initial concerns about breakouts (being acne-prone makes you skeptical of everything), this formula proved to be completely non-problematic on my skin. The texture is more silky than wet, which might explain why it plays so nicely with both powder and liquid foundations.
Is Huda Beauty Bronzer Acne Safe?
Yes. As someone with acne-prone skin, this was my first concern. After multiple wear tests in different conditions (sweaty workouts, long work days, humid weather), I can confirm these blonzers haven’t triggered any breakouts. While everyone’s skin is different, the formula’s silky texture sits on top of the skin rather than sinking into pores, which might explain why it’s been gentle on my acne-prone complexion.
Huda Beauty Bronzer Shade-by-Shade Breakdown
Coco Loco
Let me keep it real—when I first dotted this on my cheekbones, I had a mild panic moment. The color is RICH. But then the magic happened. As I blended it out, it transformed into this gorgeous warm reddish-brown that literally looks like my skin but better. It’s giving sun-kissed goddess without trying too hard.
Latte
Plot twist: this shade ended up being my unexpected favorite. On my skin tone, it works more as a blush than a bronzer, but I’m not mad about it. While you might need to build it up with at least two layers on deeper skin tones, it never looks cakey. Like, never ever. It’s become my go-to for those “no-makeup makeup” days when I want to look naturally flushed.
How to Use Huda Beauty Bronzer
Let me save you some trial and error with these application tips:
Your Tool Choice Matters:
- Fingers: Best for precise placement and maximum control
- Tapered fluffy brush: Ideal for a diffused, all-over warmth
- Dense brush: Perfect for targeted application and building intensity
Tips From My Mistakes:
- Start small—a few dots go a LONG way
- Build it up gradually – the formula is buildable but spreads easily (trust me on this)
- Want to level up? Layer both shades (Latte for that inner cheek pop, Coco Loco for dimension)
- For more intense color payoff, apply over powder foundation
- Having a heavy-handed moment? Just tap some setting powder over top
More Ways to Use Huda Beauty Blonzers
Here’s a little secret that makes the $23 price tag even more justifiable—these blonzers are actually multi-use products. During my testing, I discovered some creative ways to get more bang for your buck:
As a Lip Tint: Both shades work beautifully as lip colors! Latte creates this gorgeous neutral-pink nude that’s perfect for everyday wear, while Coco Loco gives you that trendy ’90s brown lip moment. Just dab a tiny amount on your lips and blend with your finger for a soft-focus, blotted lip effect that lasts.
Eye Sculpting: Want to add dimension to your eye look without dealing with powder shadows? A subtle sweep of either shade in your crease can create natural-looking depth. I especially love using Coco Loco with a fluffy brush to softly sculpt my crease on no-makeup makeup days. Pro tip: apply a tiny amount and build slowly—remember, these are pigmented!
Quick tip: When using these products around the eyes or lips, make sure to use the smallest amount possible and build up gradually. The pigments are intense, and a little goes a very long way.
Are Huda Beauty Bronzers Worth It?
Absolutely. After weeks of testing these blonzers in various situations – from quick morning routines to full-glam evenings – I’m thoroughly impressed. They deliver on their promises of being lightweight, blendable, and long-wearing while creating that coveted “filtered” effect Huda Beauty is known for.
What sets these apart from traditional bronzers or blushes is their incredible versatility. Whether you’re aiming for subtle dimension or full-on sculpted cheeks, these blonzers can achieve both with minimal effort. The formula plays well with other products, making them perfect for both minimal makeup days and full-coverage looks. If you’re looking to streamline your makeup routine while still achieving that perfectly bronzed, sculpted look, these blonzers are absolutely worth the investment. They’re particularly excellent for:
- Those who want easy application and buildable color
- Anyone seeking a natural-looking bronzer that doesn’t look powdery
- Makeup enthusiasts who appreciate multitasking products
Related Post You’ll Love: My comprehensive guide to the best bronzers for dark skin
I applied Huda Beauty blonzers over powder foundation (no liquid products), set it with setting spray, and headed out for brunch. Eight hours, multiple mocha refills, and several errands later, the color was still going strong. I eventually washed it off after my errands, but I’m confident it could have lasted even longer.
The best part? Zero breakouts. As someone who scrutinizes every new product’s effect on my skin, this was a major win.
Value Breakdown
At $23, let’s talk about what you’re really getting:
- A hybrid product that replaces both bronzer and blush
- Professional-level results without the learning curve
- Packaging that dispenses the perfect amount (no waste!)
- Formula that lasts 8+ hours
- Skincare-friendly ingredients
For comparison, similar products in the luxury beauty space often retail for $38-45, making this a relative bargain for the quality and versatility you’re getting.
Filter-Free Thoughts
Huda Beauty’s Icy Nude Blonzers represent everything I love about modern makeup – innovative formulas that prioritize both performance and ease of use. The fact that both shades are versatile enough to work across multiple skin tones (especially when used together) is just icing on the cake.
These blonzers have earned a permanent spot in my makeup routine, offering the perfect balance of subtle sophistication and statement-making potential. Whether you’re new to liquid cheek products or a seasoned beauty enthusiast, these hybrid bronzers are worth adding to your collection.
Tell me in the comments: Are you team liquid or powder when it comes to cheek products? And if you’ve tried these blonzers, I’m dying to hear your thoughts!
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